Scarlett Knopf, founder of American Reins, is a passionate equestrian, a fierce competitor in hunter-jumper events, and a bold dreamer with reins in one hand and purpose in the other. Living in the rugged beauty of Lake Tahoe, Scarlett has grown up surrounded by towering pines, mountain air, and the kind of freedom only the great outdoors can offer. She’s never been afraid of dirt on her boots or wind in her face — it’s all part of the ride.

Her horse, Daffodil, is more than a competition partner. She’s family. From early morning training rides to weekend show rings, Scarlett and Daffodil share a bond that only a true rider understands — built on trust, discipline, and the kind of love that doesn’t need words.

But Scarlett’s life isn’t just about ribbons and reins. Her faith in Jesus is the foundation of who she is. It’s what grounds her, fuels her kindness, shapes her courage, and gives every part of American Reins a deeper purpose. The brand reflects her belief that you can live boldly, ride with strength, and stay true to your values — all at once.

American Reins is for riders, roamers, and anyone who loves the Western spirit. It’s a celebration of faith, freedom, hard work, and heritage — stitched into every hat, tee, and thread of the story we’re telling.

This isn’t just another apparel line.

This is a brand for the rider in all of us.